Congruence Model on Palm Inc Assignment Example | Topics and Well Written Essays - 500 words

Congruence Model on Palm Inc - Assignment ExampleThe marketing infrastructure is to a greater extent responsive to apples iPod and Blackberry products.Palm is going up against some pretty harsh competition. The two major players are Research In Motion (RIMM) and Apple, Inc. (AAPL). To simplify the landscape, lets theorise that RIMMs BlackBerry products dominate the corporate market and Apples iPhone line dominate the settle down or consumer market.Smartphone Pre was positioned to be more of a consumer device like the iPhone rather than the corporate space. Although the Palm Pre is a great product the problem is that so is the iPhone. Apple marketing machine, the ecosystem of Apple products and iPhone integrate seamlessly. The iTunes and App Store accommodate the simplest and most robust media distribution to the iPhone. The result is not a good head to head match-up for the Palm Pre.Comparing Palm as a company to Apple is not even close. Apple has multiple, fantastic product lin es that are thriving and feeding each other (halo effect), where Palm has a hotshot (for the most part) product that is going against the enormous challenging competition.The Environment variable that has an impact on the system is two competitive products in the market iPod and BlackBerry.