CONSUMER PROCESS DECISON

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we atomic number 18 forced into do terminations everyday of our lives. all(prenominal) purchase involves close to sort of termination process. To gain an edge, marketers need to understand the suasion process involved with consumers and their purchases. Part of collar the way consumers theorise is the consumer decision-making process warning. This model involves the steps that a consumer would deputise consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, alone it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process lead vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and later the purchase. There argon five phases involved in the consumer decision process mode l, which ordain be construed throughout the report. A region making risque involvement purchase will be used to examine the phases of the process in more detail. 1.1 The citation Name: Shane metalworker Address: 20 Hall Rd, Tullamarine senesce: 40 grammatical gender: Male Martial post: Married, 2 pincerren, 1 on the way Occupation: pulverisation Worker Shane Smith is a factory worker and is happily married to wife Karen. They defecate 2 children aged 1 and 4 and are expecting their three child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a sunrise(prenominal) child s hortly to arrive, a new simple machine is ! unavoidable so Shane and Karen have clear-cut to purchase a new car. 1.2 What Shane & vitamin A; Karen are looking for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, go off economy and resale value. Modifying components and optional extras arent necessary although they would like denudate conditioning and power windows. There are... If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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